are increasingly the shop window of almost every business imaginable and making yours stand out and generate trade for you is an ever more competitive proposition. A striking, elegant, fun or daring well-optimised website will make a huge difference but the words should never be an afterthought and should convey the ethos, strengths and uniqueness of your business clearly and compellingly to your target audience. The purpose of the text should be to turn the click of a mouse into the ring of a cash register.
are an under-utilised means of communication with the public and can provide a cheap and clever alternative to direct advertising. The structure, balance and wording of a release is vital in achieving the aim of getting it published and then read in the press.
be it client facing or internal is another area of business communication that should not be overlooked. To communicate with clarity and brevity with charm yet professionalism and with precision and purpose is always the goal – in short to deliver your message as it sounds to you in your head.
can be a daunting prospect. Standing up in front of clients, prospective customers or peers can be made a lot easier with the right preparation and direction.
can be expensive so it is imperative to make them pay by making them work. Advertorials and Advertisements should be eye catching but must communicate your message efficiently and effectively through the text you employ.
All clients and scenarios are different and I approach each project with a fresh mind and open outlook. I like to get to know a bit about you, your business and what makes you different (your U.S.P.) even if you don’t quite know it yourself yet.
To discuss your requirements email me at andrew@lakelandwordsmith.com or telephone on 07807650488.